New analysis of joint tendering under EU competition law: a few comments on Ritter (2017)

Cyril Ritter has made a new contribution to the analysis of joint tendering for public contracts under EU competition law in this interesting recent paper. Ritter's paper goes beyond previous discussion of the topic [eg my critical remarks on Thomas (2015), see here] and proposes an alternate analytical approach in many points. I find his analysis of different 'theories of harm' applicable to joint tendering interesting and insightful, and the special criteria he suggests for negotiated procedures and for tenders where one contractor is indispensable to two or more tenderers are thought-provoking. However, there are also aspects of Ritter's proposals which I do not see entirely clear, and where I do not think his paper goes much further than previous discussion of the topic.

One of the key issues that require clarification for the purposes of assessing whether join tendering breaches EU competition law (Art 101 TFEU) as an instance of anticompetitive joint selling concerns whether the members of the joint tender are competitors or not. On that point, Ritter emphasises that "what matters here is whether they are competitors for the purpose of the particular procurement procedure at issue" (p 4). After a review of the relevant ECJ case law, Commission's guidelines and administrative practice in the area of EU competition law enforcement, he proposes that the relevant question is to assess whether a firm has "real concrete possibilities" to bid for the contract being tendered (see p. 6). In his view, the burden of proof rests with the authority, but it can be shifted where the "authority brings substantial evidence that the parties are potential competitors" (ibid). Substantively, his main test requires assessing whether the firms have independent ability to bid for the contract, which is determined by the "ability to meet the tender specifications -- in terms of having sufficient spare capacity, equipment, staff, regulatory permits, quality certifications, etc" (p. 7). Interestingly, Ritter excludes the possibility of carrying out an analysis of the undertakings' intention to bid for the contract (pp. 9-10).

At this point, Ritter reaches the need to assess the extent to which it can be objectively determined that an undertaking had the ability to bid independently for a contract for which it has decided to bid jointly with others. He points out at the disagreement between Thomas an myself (see here) concerning whether the possibility of giving up alternative projects can/should (not) be included in the analysis. Ritter considers that the discussion may be beside the point, and that the issue rather requires an assessment of "what happens when a party to the joint tender would not be able to bid on its own (perhaps because capacity is allocated to other projects), but could have done so by hiring more staff, buying or renting more equipment, or teaming up with someone else? Should it be considered a potential competitor?" (p. 8).

Interestingly, this brings Ritter's proposed test very close to Thomas', where the latter indicates that it is important not to ignore "the possibility that each undertaking might nonetheless be able to submit an independent bid, by bringing in specialist resources from outside. If it were in fact feasible for each undertaking to submit a tender in this way, then surely it cannot be excluded that a joint bid would restrict competition. The real question is rather whether, in the absence of the joint bid, there could in fact have been two or more independent bids". And, more specifically, when Thomas clarifies that "One possible approach to this issue would be to ask whether, in the ordinary course of business, each undertaking would normally bring in such resources from outside. Alternatively, and more precisely, are such resources demonstrably available on reasonable terms and in time to prepare and submit the tender, from an undertaking that is not a competitor in the procurement procedure?".

As I said when I commented on Thomas' paper, I find this line of argument exceedingly restrictive. Conceptually, because it relies on an assessment of whether the parties of the teaming/joint bidding agreement could have cooperated with other undertakings or complemented their capacities in a different way (including the need to source additional capacity from elsewhere), which fundamentally and in itself proves the point that they were unable to submit bids individually or with a total independence from third parties (including suppliers or providers of services, as well as employees, although this raises the tricky issue of the need to contain the analysis within the limits of the concept of undertaking for the purposes of EU competition law enforcement). Once this is clear, I see no good reason for the assessment to rely on whether there were alternative potential partners that joint bidders could have (independently?) teamed up with, not least because this would require an excessive amount of second-guessing by procurement and competition authorities, who may not be the best placed to query business decisions ex post facto.

Indeed, the difficulty with this line of assessment is that it would require second-guessing business strategies and preferences actually revealed by the undertaking -- which decided to participate in the joint bid with its specific partners, rather than engaging in any of the other (theoretically) possible alternative business strategies -- and compare them with an alternative scenario envisaged by the enforcement authority. Even if Ritter advises against extracting hard and fast conclusions from such an analysis (p. 9), he does indicate that "the rule of thumb is that the parties to a joint tender are competitors if it reduces the number of tenders that realistically could have been made otherwise" (ibid).

Overall, this comes to indicate the difficulties in excluding the applicability of Art 101(1) TFEU to cases of joint tendering, which are likely to be considered potentially restrictive of competition in most instances if a strict objective assessment of the joint tenderers' ability to have tendered for the contract (independently, or with others) is carried out, as proposed by Thomas and Ritter. However, this does not necessarily eschew the analysis (although it does effectively reverse the burden of proof) towards the finding of infringements, provided that the possibility of declaring prima facie restrictive joint tendering agreements exempted under Art 101(3) TFEU properly concentrates on the analysis of their efficiency. Ritter addresses this issue towards the end of his paper (pp. 15-16).

In that regard, Ritter considers that the parties to the joint tendering agreement need to be able to show that

  • the joint tender improves the value proposition to the customer, e.g. in terms of price, or, more likely, in terms of quality (first and second conditions of Article 101(3); this assessment may require giving a monetary value to non-price factors);
  • achieving those efficiencies would not have been possible through a less restrictive alternative, such as hiring personnel or equipment, or teaming up with another firm which is not a competitor (third condition of Article 101(3); this assessment may entail an element of counterfactual analysis); and
  • the joint tender does not "afford such undertakings the possibility of eliminating competition" with respect to the procurement procedure at issue, i.e. the joint tender is unlikely to be the only tender (fourth condition of Article 101(3)) (Ritter (2017) 16, emphasis added)

Once more, this test also seems rather stringent and, in particular, its second aspect can be rather problematic. In its literal reading, the equivalent condition of Art 101(3) TFEU requires that the agreement does not "impose on the undertakings concerned restrictions which are not indispensable to the attainment of these objectives". A strict reading, such as Ritter's, to the effect that this requires that "achieving those efficiencies would not have been possible through a less restrictive alternative, such as hiring personnel or equipment, or teaming up with another firm which is not a competitor (third condition of Article 101(3); this assessment may entail an element of counterfactual analysis)" would create the effect of conflating the test for the application of Art 101(1) TFEU and the exemption of Art 101(3) TFEU with the logically circular and perverse implication that any teaming agreement that is found prima facie restrictive and in breach of Art 101(1) TFEU because the parties could have sought additional personnel or equipment, or teamed up with a third party (itself not a competitor), is also necessarily excluded from exemption under Art 101(3) TFEU precisely because of those reasons.

The need to distinguish the elements for an analysis under Art 101(1) and Art 101(3) TFEU when the assessment includes the need to consider potential competition triggers some difficult issues. In the context of public procurement, this requires settling whether the assessment of the need for the (potential) competitive restriction implicit in the joint tender to generate the claimed efficiencies is, either (a) limited to the agreement under analysis, or (b) should also include the potential alternative business strategy which (theoretical) existence brought the joint tendering agreement under scrutiny in the first place. Existing European Commission Guidelines on  the application of Article 101(3) of the Treaty can provide a framework for this analysis.

The key part of the Art 101(3) TFEU Guidelines is para [76] and, more precisely, the consideration that "It is particularly relevant to examine whether, having due regard to the circumstances of the individual case, the parties could have achieved the efficiencies by means of another less restrictive type of agreement and, if so, when they would likely be able to obtain the efficiencies. It may also be necessary to examine whether the parties could have achieved the efficiencies on their own" (emphasis added). Applied to the specific point, I read this to require an assessment of whether a less restrictive agreement between the same parties would have allowed the joint tender and, potentially, whether they could have generated the same efficiencies (strictly) on their own, quod non because of the previous determination that they would have needed "hiring personnel or equipment or teaming up with a non-competitor" -- which in my view does not fit the counterfactual of an analysis of the ability of the party to bid for the tender all things being equal, which would have determined its classification as an actual competitor. My objection is that proceeding in the way Ritter suggests (ie considering the potential scenario of alterative business strategy both at Art 101(1) and Art 101(3) stages) would create, if not a circular or self-referential logic, at least a double whammy for the joint tenderers because their condition of potential competitors would not only be used to bring their agreement under Article 101(1) TFEU, but also to exclude its exemption under Article 101(3) TFEU -- which does create substantive analytical conflation in my view.

In my opinion, an alternative analysis is preferable, to the effect that 

... undertakings concluding joint bidding and teaming agreements should be able to prove that they can only submit a compliant tender if they participate together, or that the terms of their joint tender are substantially better for the public buyer than those they could offer independently—ie, that there are specific and measurable efficiencies derived from the teaming or joint bidding strategy and that they are passed on to the public buyer. For their part, contracting authorities will need to be on the lookout for potential negative impacts on competition in the market, as well as the inclusion of unnecessary restrictions in the teaming and joint bidding documents (A Sanchez-Graells, Public procurement and the EU competition rules, 2nd edn (Oxford, Hart, 2015) 339, footnote omitted and emphasis added).

Or, in other words, I think that -- for the purposes of the application of Art 101(3) TFEU -- the analysis needs to rest on whether the joint tenderers have limited their collaboration to what was necessary to create the efficiency of their joint bid, or have rather improperly taken that chance to further restrict competition amongst them. But it should not revisit the same theoretical counterfactual analysis that brought the agreement under Art 101(1) TFEU scrutiny to begin with.

Joint Bidding and Subcontracting under EU Competition Law: Some critical comments on Thomas (2015)

Christopher Thomas has recently published the paper "Two Bids or not to Bid? An Exploration of the Legality of Joint Bidding and Subcontracting Under EU Competition Law" (2015) 6(9) Journal of European Competition Law & Practice 629-638. It is interesting to read the paper, particularly while we await the decision of the CJEU in a pending matter where issues of public restrictions to subcontracting and their impact on competition for the public contract need to be addressed--Wrocław - Miasto na prawach powiatu, C-406/14 (for discussion of the Opinion of AG Sharpston, see here). 

Thomas' paper attempts to apply to the public procurement setting the general criteria used in competition law to assess joint bidding and subcontracting arrangements [something that I address in Public Procurement and the EU Competition Rules, 2nd edn (Oxford, Hart, 2015) 336-340 and 353-355]. The arguments are grouped around two issues: (1) the subjection or not of joint bidding and subcontracting agreements to the prohibition of Art 101(1) TFEU, and (2) the possible exemptions to the prohibition under Art 101(3) TFEU.

(1) Applicability of Art 101(1) TFEU prohibition to joint bidding agreements
After providing some background on the international competition law approaches to joint bidding and subcontracting in procurement, Thomas tries to establish a test to assess whether those arrangements run contrary to EU competition law, and Art 101(1) TFEU more specifically, or not.

Thomas critically considers the general guidance offered by the European Commission regarding horizontal commercial cooperation agreements that are excluded from the application of Art 101(1) TFEU, whereby "consortia arrangements that allow the companies involved to participate in projects that they would not be able to undertake individually. As the parties to the consortia arrangement are therefore not potential competitors for implementing the project, there is no restriction of competition " (emphasis added). I interpret this guidance to mean that undertakings concluding joint bidding and teaming agreements should be able to prove that they can only submit a compliant tender if they participate together. Thomas takes the mirroring position.

He argues that the Commission's guidance is quite limited in practical terms because it "is simplest to apply in the situation of undertakings with expertise only in different products, all of which are required in order to bid for the contract in question. Clearly, such undertakings are not competitors, and their joint bid cannot raise competition concerns." However, he stresses that this is not the usual situation. 

Remarkably, he submits that the Commission's position "would ignore the possibility that each undertaking might nonetheless be able to submit an independent bid, by bringing in specialist resources from outside. If it were in fact feasible for each undertaking to submit a tender in this way, then surely it cannot be excluded that a joint bid would restrict competition. The real question is rather whether, in the absence of the joint bid, there could in fact have been two or more independent bids" (emphasis added). And, more specifically, he clarifies that "One possible approach to this issue would be to ask whether, in the ordinary course of business, each undertaking would normally bring in such resources from outside. Alternatively, and more precisely, are such resources demonstrably available on reasonable terms and in time to prepare and submit the tender, from an undertaking that is not a competitor in the procurement procedure?"

I find this line of argument exceedingly restrictive. Conceptually, because it relies on an assessment of whether the parties of the teaming/joint bidding agreement could have cooperated with other undertakings or complemented their capacities in a different way, which fundamentally and in itself proves the point that they were unable to submit bids individually or with a total independence from third parties. Once this is clear, I see no good reason for the assessment to rely on whether there were alternative potential partners, not least because this would require an excessive amount of second-guessing by procurement and competition authorities, who may not be the best placed to ex post query business decisions.

Discussing this issue further, Thomas emphasises that "it should be noted that the test is whether an independent bid is objectively possible, and demonstrating this does not require proof that it is easy, or even achievable without substantial sacrifices (such as giving up other projects to which relevant capacity is currently dedicated). Second, it is arguably sufficient in principle for the competition authority to demonstrate that the contract is of the general type carried out by the undertaking in the ordinary course of its activities" (emphasis added).

In my view, once again, his analysis of the type of joint bidding agreements not covered by Art 101(1) TFEU is too narrow and restrictive. It would be clearly excessive to consider undertakings 'objectively' able to submit an independent bid if, for instance, they need to give up alternative projects. Thus, generally, I disagree with his interpretation of the European Commission's guidance and the implicit requirements for a team/joint bidding arrangement not to be covered by Art 101(1) TFEU. 

I also disagree with his assessment of whether the joint bidding agreement needs to be analysed as either a restriction by object or by effect, particularly under the Cartes bancaires test. Given that the boundaries of that test are unclear and that it would only carry issues of burden of proof of anticompetitive effects (which need to be addressed anyway in view of the potential exemption of Art 101(3) TFEU, as discussed below), the discussion seems very superficial and practically unhelpful to me (for assessment of the by object/by effect division, see here). In any case, particularly under his approach, most cases will depend on the assessment of the applicability of the exemption of Art 101(3) TFEU to agreements caught by the prohibition of Art 101(1) TFEU.

(2) Applicability of Art 101(3) TFEU exemption to joint bidding agreements
As Thomas stresses, "Once the analysis has reached this stage, an approach needs to be found to balance the loss of competition with the objective benefits deriving from cooperation between the undertakings concerned." In my view, the test needs to be whether the joint bidders could actually submit a bid (ie there is an expansion of the pool of competitors for the given contract), or whether the terms of the joint tender are substantially better for the public buyer than those they could offer independently—ie, that there are specific and measurable efficiencies derived from the teaming or joint bidding strategy and that they are passed on to the public buyer. He generally agrees by stressing that "Where the joint bid offers no tangible performance benefit for the customer, when compared with the provision of the relevant products by one of the bidders acting alone, then the cooperating undertakings should be put to the full burden of proof."

Going beyond this, he engages in an interesting assessment of whether "the consent of the customer is either a necessary or a sufficient indicator of legality. After all, if the assessment is designed to balance the objective benefits of the cooperation with the loss of competition, who is better placed than the customer to make that judgement? It is submitted that the consent of the customer, while relevant, is neither necessary nor sufficient in itself". This is an interesting issue. However, Thomas' analysis is almost impossible to bring to practice under the applicable EU public procurement rules.

Thomas gives the following example:
It is therefore inappropriate for legality to depend on the discretion of the customer. Indeed, were this to be the case, then the customer might threaten to withhold its consent as a means of imposing commercial pressure precisely in the form of exposure to investigation by a competition authority. Thus customer consent should not be, in itself, a prerequisite for exemption under Article 101(3). On the other hand, if, before actually coordinating their intentions and exchanging any confidential information, two potential bidders approach the customer, explain the benefits that might be achieved from combining their efforts, and offer the customer the choice between a joint bid and two independent bids, and if the customer considers those alternatives and indicates that its preference is for a joint bid, then this is surely very relevant evidence for the purposes of Article 101(3). Indeed, in such circumstances, a court or competition authority would need to be very confident indeed if it envisaged forming a different view of the balance between the benefits from cooperation and the loss of competition (emphasis added).
This would simply infringe such a large number of EU public procurement that it is not worth engaging in the detail. In my view, this is one of the main risks of uncritically trying to extrapolate competition principles and criteria developed in a scenario of free bargaining inter privatos to settings of regulated tendering for public contracts. Therefore, most of what Thomas submits in his paper is actually of little or no relevance to public procurement practitioners, which should avoid engaging in too complex competition-related issues that, in reality, bear no relevance in the regulated setting. Generally, this shows a continued need for more procurement-specific guidance, and competition practitioners would be well advised to double check their arguments within the constraints created by the EU and domestic public procurement rules.